As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.
Tyviso was one of just 100 companies selected from Awin’s network of over one million active partners across 35 countries, including AI shopping tools, influencers, price comparison sites, YouTubers, niche bloggers, global media powerhouses, FinTech pioneers, and coupon sites.
This year’s Power 100 is the most diverse yet and includes organisations of all shapes and sizes, from billion-dollar enterprises to Series-A backed start-ups. Tyviso’s inclusion reflects its differentiated role in the affiliate ecosystem.
Our eCommerce platform enables enterprise brands to increase revenue across the Commerce Journey, from pre-checkout to post-purchase, without relying on self-discounts or additional media spend. The platform connects brands through curated gifting and rewards, leveraging behavioural data and comprehensive A/B testing. Tyviso provides three core solutions: Gift With Purchase, which raises completed baskets and average order value at checkout; Gift After Purchase, which generates new revenue streams after the sale; and Rewards, which fosters long-term loyalty and reduces churn. Leading brands such as EE, LG and Sky use Tyviso, with clients reporting revenue growth of 2-10%.
Awin CEO Adam Ross comments:
“The Awin Power 100 reflects how quickly the affiliate channel is evolving. That shift means affiliate programs can now support far more than just sales at the point of conversion. They’re helping brands drive discovery, influence purchase decisions and reach new audiences in ways that simply weren’t possible a few years ago.”
Adrian Vella, CEO at Tyviso, said:
“Earning a place in the Awin Power 100 affirms our core belief: the Commerce Journey can be reimagined for everyone’s benefit. Brands can thrive without sacrificing their data or reputation. Advertisers deserve more than a race to the bottom on price. Customers should experience genuine value, not just another fleeting offer. Choosing to do things differently was never the easy road, but it was the right one. Our approach empowers all three groups, and this recognition is proof we're moving in the right direction.”
Transcript
As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.