As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.
Tyviso, the retail media and rewards technology company, announced today a new partnership with Ocado Retail, the UK’s leading online grocery retailer. The collaboration will see Tyviso’s platform integrated into the Ocado.com customer experience, giving Smart Pass customers access to exclusive rewards and offers from a curated network of trusted brands.
The partnership is designed to deliver genuine value to Smart Pass customers with no added friction. Every offer made available through the platform is carefully selected and approved before going live, ensuring that every reward feels relevant, on-brand, and in keeping with the high standards Ocado Retail’s customers expect.
For Tyviso, the partnership represents a significant milestone. Ocado Retail is one of the most recognised and trusted grocery brands in the UK, reaching over 80% of the UK population. By embedding rewards into the existing shopping platform, Tyviso is able to deliver customer value at scale.
Adrian Vella, CEO at Tyviso said:
“Partnering with Ocado Retail is a proud moment for everyone at Tyviso. We’ve always believed that rewards should feel natural and add real value, not clutter or compromise the brands that offer them. Every offer on our platform goes through a thorough approval process to make sure it genuinely fits. Ocado’s customers deserve nothing less, and we’re excited to deliver on that promise.”
Dan Elton, Chief Customer Officer at Ocado Retail commented on the launch saying:
“At Ocado Retail, the customer is truly at the heart of everything we do. We know shoppers are keenly focused on finding the best value. The expanded Smart Pass Rewards program has been carefully designed to deliver exactly that, offering our members the ideal way to secure fantastic deals on a wide range of experiences and brands that we know they’ll love.”
How Ocado Smart Pass Rewards works
Ocado Smart Pass members can access rewards directly through Ocado.com. Offers are sourced from a carefully vetted network of partner brands and are updated regularly to ensure relevance. There is no complicated sign-up process. Smart Pass members simply shop as they normally would on Ocado.com, and can now access the Smart Pass Rewards hub to browse and claim Rewards.
Learn more about rewards as a retention tool.
Frequently asked questions
What is Smart Pass Rewards? Smart Pass Rewards gives Ocado Smart Pass members access to member-only offers and savings from a curated network of trusted brands. It is built into the Ocado.com experience, so customers can easily discover and enjoy rewards..
How do I access my rewards? Rewards are available to Smart Pass customers directly via Ocado.com. There is no separate sign-up or app required. Simply shop as you normally would and your rewards will be there waiting for you.
How are the brands and offers selected? Every brand and offer on the platform goes through a thorough approval process before going live. Tyviso and Ocado pick partners that are relevant, trusted, and in keeping with the Ocado Retail brand. Nothing goes live that does not meet that standard.
How often are new rewards added? The rewards catalogue is updated regularly to make sure offers stay fresh, relevant, and genuinely valuable for Ocado Smart Pass members.
Is there a cost to access the rewards? Ocado Retail customers must have a Smart Pass membership to access the rewards.
Do I need to be an existing Ocado customer to take part? Yes, the rewards programme is only available to Ocado Retail customers with a Smart Pass membership.
What kinds of brands and offers can I expect? Customers can expect offers from a wide range of trusted brands across a variety of categories. All offers are carefully vetted to make sure they feel relevant and worthwhile.
About Tyviso
Tyviso is an eCommerce technology company helping brands increase revenue per customer across the Commerce Journey. We connect retailers with curated, brand-safe partner gifts that make the customer experience more rewarding from basket to post-purchase. That means stronger conversion, added post-purchase revenue, and better loyalty. Learn more: www.tyviso.com
About Ocado Retail
Ocado.com (operated by Ocado Retail) is the world’s largest dedicated online supermarket, and is a joint venture between Marks & Spencer Group and Ocado Group.
Reaching over 80% of the UK population, more than 1.2 million active customers benefit from an unbeatable range of around 45,000 products (including big-name brands, around 7,000 items from M&S and Ocado's Own-Range), unbeatable service with next-to-no substitutions.
Every order is carefully packed in one of seven distribution centres using world-leading software and technology. Shopping is then delivered directly to customers using a network of regional spokes and fleet of delivery vans.
Ocado developed the first grocery shopping app in 2010 and continues to innovate, offering customers the best possible experience. Ocado Retail is also responsible for Zoom by Ocado, its rapid grocery delivery service.
Transcript
As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.