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Tyviso to Power Rewards for Sky Customers

Explore the new Sky VIP rewards programme fueled by Tyviso, designed to enhance customer loyalty and engagement across brands.
Written by
Maria Covlea
Published on
26 January 2026
09 July 2025
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Everyday Savings demonstrates what modern loyalty looks like when it is built around curated rewards that customers actually love. By combining Sky’s scale with Tyviso’s partnership intelligence, the programme has strengthened the Customer Journey™ after sign-up. It has delivered high engagement, measurable ROI and lasting customer value. This partnership sets a new benchmark for loyalty programmes designed to perform at scale with minimal cost to the business

Adrian Vella
CEO at Tyviso
Welcome

We’re excited to announce that Sky customers can now enjoy exclusive rewards powered by Tyviso.

This marks a major moment for our team as we continue delivering value-driven engagement for some of the UK’s top brands.

Sky is one of Europe’s leading media and entertainment companies, and part of Comcast Corporation, a global media and technology leader.

At Sky, ‘Believe in Better’ is more than a slogan. It’s embedded in everything they do, including loyalty and retention.

With this launch, Sky VIP members will receive more value, more often, through smart, data-led partner brand partnerships campaigns curated by Tyviso.

Alongside Sky we are focused on driving:

  • Higher customer engagement
  • Long-term loyalty
  • Stronger perceived value

Offers will be personalised and fully integrated into the Sky VIP experience to maximise reach and relevance.

Transcript

“Partnering with Sky is another strong vote of confidence from the industry. It reinforces our mission to build data-driven brand partnerships that deliver lasting loyalty through relevance, value and customer insight.”
Adrian Vella
CEO, Tyviso

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