Parcel2Go is one of the UK's leading parcel delivery comparison platforms, helping customers find the best rates across all major carriers to get their parcels delivered at the lowest price.
As an established player in the delivery market, Parcel2Go recognised an opportunity to add more value for their customers through checkout incentives. To achieve this, they partnered with Tyviso to introduce a Gift With Purchase strategy at the basket stage.
Objectives
Parcel2Go started its journey in brand partnerships to increase its profitability and enhance its customers' value. With this, the following goals were chosen:
- Increase Basket Completion Rate
- Boost Average Order Value
Approach
Tyviso helped with the selection of suitable brand partners from a ready-made group of high-quality options, employing a data-driven approach.
A/B testing was conducted to optimise partner selection and placement, ensuring the strategy delivered maximum impact and measurable results. Parcel2Go is not a traditional e-commerce site, so extensive testing was performed to find the best design for their site. After three different split tests, a final design was chosen, tailored to optimise the user experience by adapting to the specific device being used, whether it’s a mobile, tablet, or desktop.
The Gift With Purchase solution was implemented via Tag Manager, ensuring a seamless and efficient integration.
Results
The final split test was based on valuable data collected from earlier tests. Each test provided insights into user behaviour and helped refine the design for better performance. This data-driven approach led to the following results:
- 1.8% increase in basket completion rate
- 29.23% increase in average order value
- 17.2% increase in revenue per user
"This campaign was a masterclass in two teams working together to deliver the results. P2G is a unique customer journey. Measured A/B testing and working together played a massive part in providing great customer value."
