As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.
Non-endemic retail media is becoming an important commercial conversation for eCommerce brands. It sits at the intersection of retail media, affiliate partnerships, post-purchase monetisation, and customer experience.
Brands are assessing how third-party offers can create value, where they fit in the journey, and what standards are needed around data, relevance, and brand safety.
This survey is designed to capture that market view. The findings will help create a practical benchmark for eCommerce and retail media leaders exploring the next stage of retail media growth.
What the survey covers
The survey takes a practical look at how brands are approaching this space. It explores:
- Awareness of non-endemic retail media and how it is understood across the industry
- Current adoption levels and how much interest there is in building this revenue stream
- Post-purchase monetisation and where brands see the strongest commercial fit
- Customer experience concerns and how to add revenue without harming the journey
- Data-sharing concerns and the appetite for data-light setups
- Brand safety and the level of control brands expect over which advertisers appear
- Advertiser relevance and what makes a partnership feel credible
- The commercial opportunity and how brands expect revenue to grow over the next 12 months
- The main barriers to adoption, from internal ownership to proving return
Why take part
Retail media maturity compares with your peers. Taking part takes less than 10 minutes and gives you a direct stake in the findings. By completing the survey, you will:
- Contribute to a stronger industry benchmark on non-endemic retail media
- Share your perspective on a fast-moving commercial area
- Help identify the trends, blockers, and opportunities shaping the market
- Receive early access to the full report, two weeks before it is released publicly
The report will also show how your own retail media maturity compares with your peers, giving you useful context for internal planning and conversations.
Who should complete the survey
This survey is built for the people making decisions about new revenue, partnerships, and customer experience. It is most relevant for:
- eCommerce leaders responsible for growth and commercial performance
- Marketing leaders shaping brand and revenue strategy
- Retail media teams building or scaling their offering
- Growth teams looking at new revenue streams
- Affiliate and partnerships teams managing brand relationships
- Commercial decision-makers evaluating the opportunity
If you are involved in how your business creates revenue from its audience, your view will strengthen the research.
How we use your responses
The survey is short and takes less than 10 minutes to complete. Your responses will be used to create an industry insight report that helps eCommerce and retail media teams understand how the market is thinking about non-endemic retail media.
The purpose of this research is to build a clear view of the market, not to sell to respondents. Individual responses will not be publicly attributed to you or your organisation unless you give explicit permission. Your data will be handled in line with UK GDPR and the Data Protection Act 2018, and it will not be sold to third parties.
This industry research is powered by Tyviso and sponsored by Awin.
Transcript
As Head of Affiliates at award-winning Performance Marketing agency Genie Goals, Rachel Said scales brands through transparent partnerships. She is a vocal advocate for the unique role affiliates play in cross-channel plans to drive high-impact growth and incremental results.