The Nursery Store is a specialist baby and nursery retailer that has been supporting parents from bump to baby since 1987. Offering an extensive range of high-quality products at competitive prices, the brand has built a strong reputation among parents looking for trusted advice and reliable products during one of life's most important milestones.
As they ventured into brand partnerships for the first time, The Nursery Store turned to Tyviso to help them unlock new value at the checkout and build on their existing customer relationships.
Objectives
The Nursery Store had clear objective in mind and sought a partner capable of delivering substantial results. They chose Tyviso to assist in three critical areas
- Increase basket completion rate
- Raise total site AOV
- Surface other brands popular with its shoppers
Approach
The Nursery Store used Tyviso’s Gift With Purchase solution to analyse and evaluate suitable partners for the brand, using a data-driven approach and an existing library of top-quality brand partners. Our team carefully designed and built a fully customised 3-brand widget for the brand’s basket page to meet The Nursery Store’s goals and connect with their audience. Deployed through Tag Manager, once the widget was ready – implementation was seamless.
Results
After 30 days, the results showcased the power of a science-led approach to brand partnerships, with key highlights including:
- 25% of shoppers selected a gift during their checkout, increasing perceived value
- When a gift was selected, basket completion rose 46% supporting conversion rate
- The same users also spent 17.2% more improving average order value (AOV)
Finally, with a CVR of 12%, the campaign successfully delivered offers that are most relevant to The Nursery Store customers, and added value to their experience with the brand.
"This campaign has been a great example of how science-led partnerships and close collaboration can take brands from crawling to running extremely quickly. The Nursery Store’s approach of going beyond just the normal, for example, also doing site banners promoting the offers, has reflected in the fantastic interaction rates they saw and, therefore, overall performance."
